Charity Digital - How to Fundraise during a Cost-of-Giving Crisis, December 2022

National Newscaster Charity Digital have produced practical guidance and advice designed to help charities encourage donations during the Cost-of-Living crisis.

It is a given fact that the Charity Sector will always continue its efforts to become more agile and flexible than ever before.

Whilst it is starting to show its resilience after the pandemic, it’s not surprising that charities don’t yet feel equipped to face another challenge – the Cost-of-Living Crisis.

According to research recently carried out by the Charities Aid Foundation (CAF) some findings showed:
  • Almost nine out of 10 charities are worried about the impact of the cost of living on beneficiaries
  • Nearly six out of 10 fear people will either stop giving or not start
  • Over 70% of charities are concerned about managing increased demand for their services
  • 14% of people plan to cut back on charity donations in the next six months
As reported previously, although the UK is currently facing a situation where many are finding it difficult to pay for food, energy bills and more, there are some that would still be planning to give in the coming months.

So, are there any practical things that charities could do to encourage donations during the current crisis?

National newscaster Charity Digital have published advice for fundraising during the cost-of-living crisis to fundraisers who aren’t sure how to ask for donations during this difficult time.

From a charity demonstrating their impact, through to remembering to say thank you, they provide methods to encourage donations to a charity’s cause during the ongoing cost-of-living crisis.

You can read this guidance at the Charity Digital website.