Newscaster
Charity Digital take a look at the evolution of the creator economy and how charities can get involved.
Creator Economy is on the up and up, and for many it highlights a new way of working.
Enterprises and entrepreneurs on platforms, like Twitch or TikTok, work with businesses, like Deliveroo or Zapp Riders, to provide either content or deliver a service in order to bring in revenue.
It’s a digital
economy involving more than 1.5 Million people, and
contributes £149 Billion towards the UK economy every year.
It is starting to mark a clear driver of innovation, of growth and of competitiveness.
But what is it?
A ‘What?’ Economy
The
Creator Economy refers to a modern economic landscape where creators make use of digital platforms and technology to produce and distribute content.
The creator’s content for these platforms specifically provides awareness of - and directly promotes - products and services to the creator’s online viewers and visitors alike.
And this style of enterprise has gathered a lot of momentum with the rise of social media, content-sharing platforms, and other online marketplaces.
Musicians and budding artists can create an online fanbase and earn money from the content they stream (as opposed to a traditional record deal). Influencers can make money with their online presence through sponsored content.
It seems there are many ways to enter the creator economy and make a consistent living from it, so how would a charity do it?
Newscaster
Charity Digital recently published an article taking a look at the evolution of the creator economy and how charities can get involved.
From
producing live streams and sharing expertise, through to
hosting subscription-based content, it shows how charities could contribute accurate information to the infosphere and generate additional income.
To
read the article, visit the Charity Digital
website.