Newscaster Charity Digital explores whether avoiding AI altogether could become a risk for charities, and why its responsible use is important when supporting people and communities.
In our ever-changing landscape, failing to use Artificial Intelligence (AI) is a risk because it can cause you to fall behind competitors who use it to
work faster, to
reduce costs, and even
personalise customer experiences.
Without AI, businesses and professionals could struggle to
handle modern data volumes; and this can leave them vulnerable to shifts in the market and exposed to less effective operations.
MVA offers some of the possible risks to consider:
Competitive Disadvantage
Competitors using AI would be able to automate their routine tasks; this can free up their teams to innovate and launch products or services faster than you can.
Reduced Efficiency
The use of AI has been seen to
speed up data analysis, content creation, and customer service.
Sticking to manual processes could lead to
wasting time and money.
Poor Decision-Making
AI is already being used to
spot hidden patterns in large datasets.Without it, organisations can miss out on data-driven insights that predict market trends and customer behaviour.
Lower Customer Satisfaction
For our fast-paced landscape, consumers now expect instant, 24/7 responses and
highly tailored experiences.
AI tools deliver this at scale, which is nearly
impossible to match manually.
International business and technology organisation
McKinsey & Company produced their annual
impact report in 2025; based on analysis from global surveys and executive interviews.
Within the report, they confirmed
organisations that adopt AI see significant boosts in value and cost savings, making non-adoption a major strategic threat.
The biggest risk of avoiding AI is falling behind competitors who use it for efficiency and innovation.
However, misusing AI is equally risky, and blindly automating workflows could lead to the hazard of exposing hallucinated data; as well as being responsible for any harm, loss, or damages caused by this action or for not paying attention to it.
And so, responsible use of AI means pairing the technology with human judgment.
Ultimately, the goal is not to blindly adopt or ignore AI, but rather to use it as a tool that amplifies, expands or enhances upon human judgment and human ingenuity rather than replacing it entirely.
Newscaster Charity Digital explores the above aspects and more in their feature that questions if it is a risk to not use AI at all.
From looking at the
risks of missing out on productivity gains to
being left behind, they explore how charities can use AI responsibly in ways that benefit the people they help and support.
To
read the feature, visit the Charity Digital
website.